{"id":6084,"date":"2022-07-20T07:12:36","date_gmt":"2022-07-20T07:12:36","guid":{"rendered":"https:\/\/www.llanerosolidario.org\/?p=6084"},"modified":"2024-02-07T08:49:50","modified_gmt":"2024-02-07T08:49:50","slug":"tres-beneficios-de-ser-una-empresa-inclusiva","status":"publish","type":"post","link":"https:\/\/www.llanerosolidario.org\/en\/tres-beneficios-de-ser-una-empresa-inclusiva\/","title":{"rendered":"Tres beneficios de ser una empresa inclusiva"},"content":{"rendered":"\t\t
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\n \n \n \n\n \n Normal\n 0\n \n \n 21\n \n \n false\n false\n false\n \n ES\n X-NONE\n X-NONE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tabla normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-fareast-language:EN-US;}\n\n

\n \n \n \n\n \n Normal\n 0\n \n \n 21\n \n \n false\n false\n false\n \n ES\n X-NONE\n X-NONE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tabla normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-fareast-language:EN-US;}\n\n<\/p>

\u00bfPor qu\u00e9 la inclusi\u00f3n laboral es un valor para las empresas?\u00bfEn qu\u00e9 se\nbeneficia una compa\u00f1\u00eda al contratar personas en situaci\u00f3n de vulnerabilidad o\nen riego de exclusi\u00f3n? Con m\u00e1s de ocho a\u00f1os en nuestras espaldas, esbozamos tres\nrazones de por qu\u00e9 un empresario\/a tiene que dar este paso<\/i><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Llanero Solidario lleva m\u00e1s de ocho a\u00f1os trabajando acciones integrales orientadas a la reincorporaci\u00f3n al mercado laboral de las personas en situaci\u00f3n o en riesgo de exclusi\u00f3n social, de tal forma que les ayuden a salir de la grave situaci\u00f3n que padecen. Un puesto de trabajo es el \u00faltimo eslab\u00f3n de la cadena.<\/p>

Si diriges una empresa o eres la persona encargada de hacer la selecci\u00f3n y contrataci\u00f3n del personal seguro que te has planteado qu\u00e9 ventajas podr\u00eda tener la contrataci\u00f3n de personas en riesgo de exclusi\u00f3n social. Vamos a ver si os convencemos con tres poderosas razones:<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n\n \n Normal\n 0\n \n \n 21\n \n \n false\n false\n false\n \n ES\n X-NONE\n X-NONE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tabla normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-fareast-language:EN-US;}\n\n

1.    <\/span><\/span><\/span>El deseo de impulsar una sociedad\nigualitaria, justa y sostenible <\/span><\/strong><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Desde Llanero Solidario creemos que la verdadera motivaci\u00f3n de la contrataci\u00f3n de personas en riesgo de exclusi\u00f3n social debe ser el deseo de impulsar una sociedad igualitaria, justa y sostenible. <\/strong><\/p>

Las empresas de una localidad son parte fundamental de esa sociedad. Su papel activo puede convertirse en generadores de cambio. Una sociedad sana es aquella que da cabida a todas las personas, y ese \u00a8todas\u00a8 es amplio y plural. Salom\u00e9 Ruiz<\/b>, psic\u00f3loga y t\u00e9cnica de Acompa\u00f1amiento en el proyecto Conecta Empleo de Higueruela<\/a> nos argumenta que el beneficio social y personal de las empresas es muy grande \u00a8socialmente contribuyes a cambiar el mundo, tu mundo al menos, que es la sociedad en la que vives y lo haces a trav\u00e9s del sentido de humanidad. Porque le cambias la vida a una persona. Das oportunidades, que es dar esperanza (curiosamente el alimento del alma). Un mundo con esperanza es un mundo mejor que dejar a nuestros hijos\u00a8<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n\n \n Normal\n 0\n \n \n 21\n \n \n false\n false\n false\n \n ES\n X-NONE\n X-NONE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tabla normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-fareast-language:EN-US;}\n\n\n\n

1.    <\/span><\/span><\/span>La rentabilidad del trabajador: Los valores\nque aportan al equipo <\/span><\/b><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/article><\/main><\/div><\/div><\/div><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nuestra experiencia nos dice que, en la mayor\u00eda de los casos, \u00a8la persona en situaci\u00f3n de vulnerabilidad tiene un potencial laboral importante y pueden tener un gran valor en la empresa, puesto que parten de un estado personal y social que les empuja a la superaci\u00f3n. Si se les da una oportunidad, responden de una manera muy activa y positiva\u00a8 afirma Cristina del proyecto RECALCULANDO RUTA, una lanzadera en la ciudad de Albacete hacia el empleo de las personas que ya han participado en otros recursos.<\/p>

Por su parte, Ana Bel\u00e9n Carretero, al frente del almac\u00e9n de la empresa de inserci\u00f3n de Llanero Solidario, nos relata su experiencia: \u00a8Cualquier persona\/empresa que se decida a contar con personas que, en principio quiz\u00e1 podr\u00edan no encajar en lo que considerar\u00edamos un trabajador ideal, se encontrar\u00e1n con un choque tan brutal que trastocar\u00e1 sus cimientos \u00e9ticos. Encontrar\u00e1n a personas muy cr\u00edticas consigo mismas, que son conscientes de los motivos que les ha llevado a estar en una situaci\u00f3n delicada, y que est\u00e1n dispuestas a poner todo lo que puedan de su parte para revertir esas situaciones, o como es el caso de Mari, trabajadora de inserci\u00f3n, que est\u00e1 dispuesta a demostrar que su capacidad de trabajo no tiene nada que ver con su etnia\u00a8.<\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.    <\/span><\/span><\/span><\/b>Beneficios en la reputaci\u00f3n Empresarial: Que\nel mundo vea que eres una entidad responsable<\/span><\/b><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ya lo hemos visto, generar un espacio profesional en el que estas personas tengan cabida es, adem\u00e1s de apostar por un\/a trabajador\/a comprometido\/a, es sanear nuestra sociedad, educarla en valores y alejarla de prejuicios y estereotipos.<\/p>

Hacer visible la contrataci\u00f3n de personas en riesgo de exclusi\u00f3n social es comunicar al exterior la filosof\u00eda social de la empresa. Cada vez son m\u00e1s evidentes los beneficios reputacionales de una empresa socialmente responsable.<\/strong> La alta competencia entre empresas y la similitud entre la oferta de servicios y productos lleva a los\/as consumidores\/as a valorar no s\u00f3lo aspectos como el precio sino, otros relacionados con la filosof\u00eda y el car\u00e1cter de la organizaci\u00f3n.<\/p>

Isabel S\u00e1nchez, responsable de comunicaci\u00f3n de Llanero Solidario<\/b>, afirma que \u00a8comunicar el valor social de una empresa es muy importante. En igualdad de condiciones para un cliente\/a, el car\u00e1cter comprometido de una empresa puede decantar la balanza. En marketing o comunicaci\u00f3n empresarial, cada vez es m\u00e1s relevante en una decisi\u00f3n de compra o adquisici\u00f3n los aspectos relacionados con la reputaci\u00f3n y la implicaci\u00f3n social de las organizaciones y empresas con su localidad, con su entorno\u00a8<\/p>

Con todo lo visto, concluimos que un acto como dar una oportunidad a personas en situaci\u00f3n vulnerable en tu entorno, es, en t\u00e9rminos empresariales, una acci\u00f3n pragm\u00e1tica y eficaz, un acto de coherencia con tu propio entorno. Un salto que no s\u00f3lo genera empleo si no que apuesta por otro modelo de sociedad. Donde se decide apostar porque seamos mejores.<\/p>

\u00a0A qu\u00e9 esperas para dar el paso?<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 la inclusi\u00f3n laboral es un valor para las empresas?\u00bfEn qu\u00e9 se beneficia una compa\u00f1\u00eda al contratar personas en situaci\u00f3n de vulnerabilidad o en riego de exclusi\u00f3n? Con m\u00e1s de ocho a\u00f1os en nuestras espaldas, esbozamos tres razones de por qu\u00e9 un empresario\/a tiene que dar este paso Llanero Solidario lleva m\u00e1s de ocho […]<\/p>\n","protected":false},"author":2,"featured_media":6100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[71],"class_list":["post-6084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrada","category-uncategorized","tag-situacionvulnerabilidad-riego-de-exclusion-serviciossociales-proyectosinclusivos"],"yoast_head":"\nTres beneficios de ser una empresa inclusiva - Llanero Solidario<\/title>\n<meta name=\"description\" content=\"Reflexionamos sobre la importancia de consumir productos reciclados y alimentos eco\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.llanerosolidario.org\/en\/tres-beneficios-de-ser-una-empresa-inclusiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tres beneficios de ser una empresa inclusiva - 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